Week 2: Dental Economics…It’s a no-brainer! Dentistry represents one of the biggest opportunities for most small animal practices both in terms of patient outcomes AND financial performance. In this presentation we will uncover the typically missed opportunities and the financial potential they bring.

Mindset…Valuing Your Dental Work Well. Research suggests that veterinarians as a community struggle with a sense of self-worth and are notoriously bad at valuing their expertise, services and themselves! We will present three fundamental adjustments to one’s mindset in this webinar that will profoundly change results with ALL conversations pertaining to dentistry.

“Selling” Dentistry without Fear or Guilt (Part 1) Ask any vet whether they entered the profession because they wanted a career in sales and you hear a resounding ‘NO’. Ironically, it doesn’t take too long to realise that as a clinician you sell…..all day, every day! In this webinar we will share the hints, tips and tricks that have been proven over many years to get clients to a ‘yes’ with your dental recommendations

“Selling” Dentistry without Fear or Guilt (Part 2) It’s all well and good when your client gives your dental recommendations the tick of approval. But what about when they say ‘no’? In this final module we will highlight the typical objections raised by pet owners and how to successfully address them. We will also share a handful of ‘killer’ scripts that will change your clients perception every time!